When you think of Look-o-Look candy, you’ll probably think of those sweet memories from your childhood days. After many successful years, the candy brand could use an update, to remain a vivid brand instead of becoming something from the past.
So they commissioned agency Millford to develop a brand new look. The new identity is all about funfairs: a roller coaster world with crazy antics and where all sorts of candies come to life.
For the new campaign launch, Motoko produced an animation where we dive into this pleasure island with vivid candies, bouncing rabbits and amazing attractions.
So, have a Look-o-Look at this colourful fest and enjoy the ride!
Brand identity update