DNA: Data in Action

DNA: Data in Action
DNA: Quality Score
DNA: Data in Action
DNA: The Heartbeat
DNA: Data in Action
DNA: Quality Score
DNA: Data in Action

DNA is a brand of Dentsu Aegis Network (DAN), one of the largest international networks of media, marketing and communication agencies. DAN helps clients build relationships with their target group through efficient use of data, media, creation and technology, integrating brand, media and digital communication solutions.

Motoko produced two explainer animations for their marketing tools “The Heartbeat” and “Quality Score”. These animations will be launched at an internal award show as well as being used for online promotions. 

The Heartbeat and Quality Score are marketing tools that monitor online campaigns to make them efficient as possible. These tools truly innovate by putting data in action.

Credits
Client
Dentsu Aegis Network, DNA
Type
Explainer animations
Concept, design & production
Motoko
Animation
Motoko
Illustrations
Love You Very Dutch
Script
Motoko & DNA
Music
Micke Lindeberg
Sound design
Marcin Pawlukiewicz

Stills from ‘Quality Score’

DNA Quality Score

DNA Quality Score

DNA Quality Score

DNA Quality Score

Stills from ‘The Heartbeat’

DNA Heartbeat

DNA Heartbeat

DNA Heartbeat

DNA Heartbeat

Jeroen Schellekens