PRISMAdirect, the new print management solution by Canon, streamlines the workflow of your print department. To promote this new platform, Motoko produced this 2-minute explainer video for OCE-Canon.
The 2d animated video tells the stories of Jim, manager at a print department and Kate, owner of a print shop. We see how both Jim and Kate have to adapt to changing developments in the print industry and how PRISMAdirect helps to improve their workflow and profits.
Concept, design & production
Leendert van der Plas
Music & sound design
Senne van Marissing