Case StudyVodafone – Mobiles for Good

Vodafone – Mobiles for Good

4 teasing campaign videos calling creative minds to pitch their best idea for mobile apps.

Being There
Online campaign
2D/3D animation, live action
campaign videos, social media, mobile technology

‘Move for Minutes’, ‘Safe Route’ and ‘Lock & Learn’ is a new series of apps made by Vodafone Foundation. These apps tackle your obesity issues, avoid dangerous empty streets during nighttimes and stimulate the brains of your stupid kids. How would that work?

The Vodafone Foundation contest “Mobiles for Good Challenge” dares creative minds to pitch their ideas on innovative mobile apps with a social context. Commissioned by Being There, Motoko produced a series of teasing films to illustrate that a good idea may not necessarily be a successful mobile app. People are invited to present their concepts on and the best mobile solution is rewarded with a money price and a support programme to develop the mobile app.

See also: App: Move for Minutes App: Safe Route App: Lock & Learn


Vodafone Moodboard

Jeroen Schellekens